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But we have also created much more expensive watches – jewellery watches and complications such as the tourbillon and minute repeater, and soon a chronograph. Now we have an entry-level tier at around US$11,900, and we have automatic movements. We also worked a lot on the product range, it is much wider. We had to be strict about that as older watchmakers tend to be very resistant to change. For instance, we implemented systems like Lécureux tables, with each station optimised for production of one part and is able to produce it in batches.Īnd we have younger watchmakers today, so it is a lot easier. We invested in new machines, in quality control and systems, so the processes have improved tremendously, and consequently, the quality and reliability of our watches have also improved. But we produce three times as many watches today, so we have become much more efficient. We have a much leaner organisation today – 65 people. Moser was a very traditional manufacture with a lot of people and machines.
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When you took over the company seven years ago, it was struggling financially and suffered from manufacturing issues. The interview was edited for clarity and length. The ingenious Moser perpetual calendar movementĭuring his recent visit to Singapore to inaugurate the newly inked partnership with retailer Cortina Watch, we sat down with Mr Meylan to discuss a spectrum of topics, from his mischief-making promotional activities to the firm’s manufacturing, as well as the soon-to-be-launched chronograph. The component specialist produces hairsprings, as well as other key movement components like escape wheels, pallet forks, and balance wheels, supplying Moser as well as a host of the independent brands. That’s aided by the fact that besides Moser, the Meylan family interests also control its sister company Precision Engineering, via a 90% ownership of the holding company Moser Watch Holding. Yet Moser has retained its technical know-how that has allowed it to refine its signature perpetual calendar, amongst other things. Wielding a Wharton MBA, Mr Meylan devised creative, and at times, controversial marketing campaigns – from the “Frankenstein” watch to one covered in grass – that have allowed Moser to punch above its weight as a maker of just 1,500 watches a year. in 2013, after his family acquired the struggling brand a year earlier, he righted the ship and the brand is now forging ahead with technical ambition and a surprising degree of commercial nous. Since Edouard Meylan took the top job at H Moser & Cie. We make sure that everybody who has purchased it is comfortable with the value it retains over time.Facebook Linkedin Twitter Pinterest Weibo Mail Instagram We will probably produce it for 24 months, and then it will be gone. It’s not a limited edition, but it is a limited production. It’s important for us to not make too many. This is the color that is coming a year later to replace it. We started with dark blue, it was doing extremely well, and we stopped it. Moser’s limited production, this dial color remains rare, which is important to Meylan. Moser’s famous Swiss Mad watch, which had a case made out of cheese ( really), and on the Venturer Swiss Mad watch, which was limited to just 50 pieces. This new release has a radiant red metallic fumé dial, called Swiss Mad Red fumé. The robust movement has an engraved oscillating weight, is finished with Moser stripes, and is visible through an open caseback.
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Moser’s dedication to high-horology decoration and finishings. But despite its tough exterior, it has H.